CeraVe was developed with dermatologists to create a product that replenishes the ceramides that skin needs to be healthy. Consumers were given the opportunity to feel the CeraVe difference for themselves with a free gift box giveaway, printable coupons, and a Facebook campaign leading fans to a promotional event at Target where they could collect free samples. CeraVe also partnered with beauty bloggers Jessie Jane and April Athena to create videos where we can see just how CeraVe can fit into everyone’s skin care regimen.